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What?

SEE-IT stands for Sight Exclusion Estimator - Interactive Tool. This tool can be used to assess the visual clarity of text or graphics that are handheld. It estimates the number of people who would be unable to perceive such designs quickly and easily.

For e-commerce images, our Clari-Fi tool provides a quick and approximate visual clarity check. It simulates the challenges of viewing an image on a mobile phone. It gives an indication of the things that can be determined from that image when displayed at 16 x16 mm on a mobile phone screen and viewed at different distances.

SEE-IT was developed by a team from the Engineering Design Centre at the University of Cambridge.

Why?

SEE-IT can help to identify improvements for visual designs, and can estimate how many customers would benefit from the changes. See our Unilever case study for more detail.

This assessment worked extremely well to communicate how usable our images were, as the percentage exclusion is easy to explain and understand. ”

- Unilever global e-commerce director

How?

Start by preparing for your assessment:   Prepare
 

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This online tool is available royalty-free, in perpetuity, for any desired purpose.

We are currently developing an Excel spreadsheet that can perform SEE-IT calculations. If you would be interested in purchasing access to this spreadsheet, please contact us at edc-toolkit@eng.cam.ac.uk